With an MBA, over 25 years of experience in manufacturing, logistics, procurement, sales, and business development, and multiple professional certifications, including Cosmetic Formulation Science as well as other industry-required safety and handling certifications, we bring together strong commercial expertise with a deep commitment to quality and safe production. We blend traditional craftsmanship with modern formulation knowledge and safety standards, supported by studies in Supply Chain that strengthen both our technical and operational capabilities. We work as a team, alongside a certified beauty consultant and makeup artist, bringing practical beauty expertise and real-world customer insight into every product line.
The journey began with a simple school project: when Hasan’s son came home needing to make soap. That moment sparked memories of traditional family methods from Aleppo and inspired Hasan to build something meaningful in their new home in Aotearoa.


